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Why Everyone Is Wrong
Explain what everyone thinks you should do to achieve an outcome—then give your audience the right way.
How everyone thinks you should [Outcome]
- [Faulty Step 1]
- [Faulty Step 2]
- [Faulty Step 3]
This didn't work for me.
Instead, I:
- [Step 1]
- [Step 3]
- [Step 3]
The first path leads to [Ultimate Negative Outcome]
The other lead to [Ultimate Positive Outcome]
Choose wisely.
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