Alexis- M.

Here’s the 15-step checklist we follow to make sure that our prospecting campaigns generate absolutely ZERO results (pst.. tracking open-rates is one of them):
 
 - Send 300 messages per day
 - Make sure to be professional
 - List segmentation? No thanks
 - Track open-rates for no reason
 - Make sure it’s not personal at all
 - Don’t bother A/B testing, it’s boring
 - Give no context to “why them/why now”
 - Buy the cheapest inboxes VAs can source
 - Funnel into a landing page with no social proof
 - Speedrun copywriting like your life depends on it
 - Under no circumstances should you use a lead magnet
 - Don’t leverage social proof or previous results in the script
 - Use emotion-void messaging not even yourself would read
 - Take your sweet time with responding to interested prospects
 - Source a cheap lead list and use the cheapest validation tool you can find
 
 Sometimes reminding yourself about what not to do resonates better than following the best practices. 
 
 Flip the script. Do the thing. Eat Finnish liquorice. Send more emails.