Tamara Kramer

How did you choose your career?

What made you what you are today?

I will start. ✨

My passion always lied in creative work. I liked to draw since a very early age. 

I thought I'd be a fashion designer, I was only drawing women and their fearless combinations. 😀

But, in my city, we didn't have Applied arts University and I went to study in Italy.

(partially because of their food too 🍕)

But, when I came to Austria, it was very different. 

They were organised, speaking german and (seemed in the beginning) not very artistic.

(I learned that wasn't true, I was too young to see)

But... There were plenty of jobs. I could try out things and decide what I 𝘥𝘰𝘯'𝘵 want. 

For a long time I didn't know what I wanted. I became an art director, but I still wasn't sure if was on the right path.

Something was definitely missing, because I liked doing creative things, but I knew there was more to design. 

I knew I liked strategy too: strategic thinking, thinking how we're being perceived, psychological part of it.

(yes, I've read tons of book about psychology)

But I thought I can't do it, I didn't study marketing. Who would ask an art director about strategy?

I started learning about marketing like crazy. I worked in a marketing department after all.

Then I discovered brand marketing. 

That was it: strategy + design! 

That was literally me! ✨

I connected the two dots: the art of asking right questions and visual creative work. 

The art of telling stories.

I love talking to CEOs about their visions for the future and the purpose behind their businesses.

I really love that spark in their eyes when they talk how they started their business. I have the same spark when talking about mine.

And you know what? They love it too. 

They feel the genuine approach. They know I am there to help them to get where they wanna be.

But what I wanted to say, if you feel something is missing, explore it. 

Ask yourself these difficult questions.

You have the answers, I can guarantee you.

What's your story? How did you end up where you are now?

Tell me in the comments! 👇

P.S. This is picture on the day I graduated - post yours, I dare you!