Asma Rafat

Your post impressions took off. 
 They grew by over 1,000+ % on May 13th.
 
 When I see this notification on my client's profile, 
 I breathe a sigh of relief. Why? Let me tell you the backstory.
 
 Last month, I experimented with a new niche, going all in for it. 
 
 The result? It was a total disaster.
 
 You may ask why. It's because his audience failed to resonate with that content. 
 
 They've associated my client with a specific niche, of which he's regularly posting content. 
 
 But now, for a totally different niche, it's not acceptable.
 
 So, I followed the below strategy in this case:
 
 -> Repurpose his best-performing posts from the past 6 months.
 -> Revamp the whole content strategy.
 -> Limit the posting of new niche content.
 -> Just post a single post regarding that.
 
 The result is as mentioned above. What's the lesson?
 
 -> Don't go all in for a new niche. 
 -> Prepare your audience bit by bit.
 
 One thing you shouldn't neglect is LinkedIn analytics. 
 Just keep a close eye on it; it's your best mentor.
 
 Remember, 
 
 LinkedIn algorithm works based on your audience's likes and dislikes. 
 
 If you're facing a decline in your results, it's a matter of thinking.
 
 Don't panic. Take a deep breath and try to analyze the situation, then take necessary measures to resolve the issues.
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