Tobias Binau

Is success in early-stage SaaS about closing any deal we can get our hands on?
 
 No - but many seem to think so.
 
 In reality, It’s about closing the right deals.
 
 It's about finding consistency:
 - Same ICP
 - Same process
 - Same problems
 - Same messaging
 - Same solution design
 - Same buyer personas
 
 Say you’re selling 10 different solutions to 10 different problems at 10 different companies.
 
 Then you're running a consultancy business (which is cool, go for it).
 
 But you’re not a SaaS.
 
 It’s really really hard to find that consistency, but it’s required to get:
 1. Crystal clear product vision
 2. A repeatable sales process
 3. Non-founders successfully selling the product
 4. A scalable business
 
 Whether you're a founder, sales leader, or even rep.
 
 Search for consistency; it’ll make everything easier going forward.