Melissa Kwan

I started writing on LinkedIn mid-2022 with the sole purpose of trying and figure out how to build an audience to drive visibility for my business. Coming from a sales-led background with two previous startups that offered products to enterprises, I had no idea how to create inbound through marketing. After a year and a half of sharing stories and lessons I've learned bootstrapping three companies every week on LinkedIn (2-5x per week), I can only attribute a negligible amount of direct revenue to my business. However, I've started to build a personal brand, been invited as a guest on podcasts, learned many strategies for free, supported others in need of a mental boost, forced myself to think about my business in new ways, made friends who are genuinely rooting for my success, and built a community of 40+ founders to exchange ideas with at our fingertips (one founder I'm even going to a festival with today!). At the beginning of this year, I questioned how I could possibly differentiate myself amongst the sea of creators and entrepreneurs who also contribute here; founders and executives who are much more experienced and successful than myself. I thought that the best thing I could do was to be my truest self: the most normal, average, and relatable founder next door. Since then, I've only shared stories, lessons learned, and opinionated POVs from my personal experience. These stories have gotten 7m impressions with 14 posts going viral (over 100k impressions). Thank you to everyone who took the time to read my posts, you can't imagine how encouraging it has been. I look forward to sharing more in 2024 as we aim to take eWebinar to $2m ARR and beyond by December next year. These are my top 10 posts of 2023 👇 ___ I'm Melissa Kwan, 3x bootstrapper sharing stories & lessons weekly. Follow me + hit 🔔 to stay tuned