Tamara Kramer

I grew my client's ARR by 5%.

I rebranded only 1 of his products. One.

Let me tell you about this.

Meet 'Joe', he owns a fishing business, selling their catch at the nearby supermarket chain.

But why pick his from an 'ocean' of options? (especially here where I live)

'If my product is good, they'll buy it.', he said.

WRONG.

- sales hit the wall
- his radio ads didn't help

You've read that right. Radio ads.

So I stepped in:

1.Rebranded just one product: smoked salmon
2.Tailored it to his target audience: the health-conscious, environmentally-friendly folks

And then, a twist! 👇

3.Launched a second product, again smoked salmon, but this one aimed at kids: playful packaging + smaller serving size.

He said kids don't like fish.

But you know what: they like it if the packaging is fun!

Result? 5% more annual revenue.

It's not just about having a good product. You need to package it right for your audience.

Do you know your audience? And more importantly, do they know YOU?

Do they perceive you as you would like to be perceived as a brand?

P.S. How many times you bought a product because of their packaging?