Neil Patel

Read my comment below. I think we need to change our mindset as SEO's...I loved your article and I would make the following comment. I think our mindset as 'SEO's' needs to change from "going after the same keyword" to "discovering WHO our audience is". We need to shift away from 'targeting' and towards being servant leaders. The truth is we might 'rank' for 'keywords' we didn't even know existed if our focus is on writing great content that appeals to our 'AVATAR'. Remember wired vs. tired? 
 
 Targeting keywords, ranking, page 1 (which does not exist anymore) = Tired
 
 Optimizing your content for humans by using AI to make it even better than the original = Wired