Joel Klettke

What are you re-subscribing to? 
 
 All of the "New Year, New Me" wouldn't be complete without your inbox flooded with emails from vendors you patroned once upon a time, asking you to re-subscribe.
 
 I had three in my inbox before 7am this morning.
 
 The New Year sentiment often focuses on what you are going to give up - sugar, carbs, coffee (as if!), complaining, shopping, etc, but rarely what you will go back to.
 
 Sometimes it's worth revisiting, especially for entrepreneurs. 
 
 Small business owners have to be their own cheerleader and auditor. They celebrate their wins, while simultaneously evaluating what they could have done better or more efficiently. 
 
 No matter how much you love entrepreneurship, this eventually takes a toll.
 
 Add in other life stressors - family, health, relationships - and suddenly you are staring at January 1 on the calendar wondering what you are doing there or what the new year means to you.
 
 It's time to re-subscribe to yourself by better aligning with your business purpose.
 
 How can you do this? There are many ways, but three to start:
 
 1. Help a new small business owner in your field. I receive messages from many young attorneys curious about starting their own practice. Some are at firms, some are still in school, and some have already made the leap. Each time I do, it reminds me of what I faced when I first started. The grind, fear, passion, and endurance it took to get where I wanted to. It also makes me more grateful for how much I've grown since then. 
 
 2. Volunteer in local organizations that promote your industry. While you may get a client, customer, or even employee out of it, don't go into it with that mindset. Surrounding yourself with people who are passionate about your industry, without it being your business directly, allows you to appreciate what you do in a different light. 
 
 3. Take some time away. This is the hardest thing for a business owner to do, and something I candidly still struggle with. However, every time I take a couple days away from my business, I am that much more refreshed and energized to get back at it when I return. You don't have to take a fancy vacation - something as simple as a long weekend off at home will do. 
 
 While there's nothing against re-subscribing to the newsletter or podcast in your inbox and notifications or making another purchase from that vendor with the amazing January sale, the best return on investment will come when you re-subscribe to yourself. 
 
 #newyear #newyearnewgoals #businessattorney #smallbusiness #business #mindsetmatters #businessadvice