Fatima Khan

Copywriting Tip: Turn copy written in 1st person to 2nd person. ❌ "We're committed to your success." ✅ "Your success is our commitment." ❌ "We believe in delivering excellence." ✅ "You can count on us to deliver excellence." ❌ "We offer a variety of services." ✅ "You have access to a variety of services." Involve your reader in the conversation. ----- Next time when you are writing, ask yourself: Are you speaking 'directly' to your reader? #CopywritingTip #LinkedinTea #LinkedInTips