Anthony Pierri 🎸

Unclear marketing fails. Period. 

Clarity comes from two places: 
→ a very clear activity 
→ a very clear category

1️⃣ Use Case-Based Positioning

You can align your positioning around an activity that is a good use case for your product. 

See examples below from Tango, Calendly, and GroupGreeting 
(the last of which was a client of ours 😊) 

2️⃣ Category-Based Positioning

You can also align your positioning around a well known product category.

See examples below from Figma, Linear, and Arc Browser.

#productmarketing #b2b #saas