Emilia Korczynska

PUBLIC SERVICE ANNOUNCEMENT: There are ~33,000 people signed up for Product Rantz as of now - if you've been wondering what happened to your favourite rant of the week lately - since the last Gmail rules update, I noticed my Rantz started to fall into the updates/promotions tab on Gmail 🥲 👉 if you're missing me, please make sure you drag today's rant out of 'updates' into your main tab. Let's bring the 38% open rate back! 
 
 ~End of PSA~
 
 
 I've recently read in Kyle Poyar's Growth Unhinged newsletter (again, no sponsorship - I just like Kyle 🥲) that Clay (the hottest sales data enrichment tool of 2024) has been struggling with the fake account problem: 
 
 
 It gave me instant flashbacks to the times I worked on a 100% self-serve, PLG tool with an ARPU of ~ $15 per month. 
 
 Team Postfity (a social media scheduling tool like Buffer or Hootsuite) thought they had a lot of power users...
 
 At least based on their activity levels. 
 
 Team Postfity noticed that some users had a lot higher activity than others.
 
 *A lot*. It seemed that some users were logging into the app several times per day!
 
 The first reaction was to cheer at how much the “power users” were enjoying the app.
 
 But it wasn’t long before the reality check came...
 
 Read the blood-chilling story below 👇 + how to distinguish your power-users from power-ab-users!