Mat Lehnhoff

Firstly, you develop a piece of content that's delivering value, you then use language that explains the content that appeals to the social identity.
 
 They click out of this and then want to click to the next stage in the funnel, and it's just a process you take them through in the click funnel software, which appears just like a web page. Then you connect with them next at the core identity level, because you've gotten their attention here.
 
 What you want to do is to have a conversation with them, so to speak, that is going to be best received by them. The way that you have those conversations is to discuss the empathetic level, at a social level. This is the core ID.
 
 David: So there's fear of failing the exam.
 
 Stephen: Correct. All the implications that come from failing the exam, and being able to describe to them in vernacular that resonates with them, that they can relate to that they can relate to you how you're relating to them. That is connecting at the core idea, because Frank Kern quite properly says that the way you sell stuff is you sell it from here, you don't sell it from here.
 
 David: So if the buyer is the executive assistant or the PA to the boss, you don't want your boss failing. Because it's not gonna look good for him usually.
 Stephen: Frank Kern talks about a concept called ‘’I am Bob’’. I'll show you ‘’I am Bob’’, that we’ve developed right now.
 
 ‘’I am Bob. I have problems. I'm 48 years old. I spent the last 10 years perfecting my professional skills and becoming really good at doing one thing. People respect my expertise. The problem is that I am stuck in a trap by making. The past few years I've made some pretty stupid business decisions, meaning three of my businesses have failed. I'm $100,000 in debt. And I'm pretty sure I'm virtually unemployable. 
 
 What's making it worse is up against some pretty stiff competition. So how can I catch people's attention? Show them that I'm good at what I do. I try to put on a happy face at the office. Everyone there is friendly and supportive, and they seem happy and successful. But that only makes me feel like a fraud. 
 
 There I am barely treading water, running out of energy to stay afloat. I’ve had a run-in with the tax office and dreading the next financial hit. I'm convinced it'll drag me under. Worst-case scenarios play a constant loop in my head. Things are no better at home. My monthly income isn't keeping up with our expenses. The school fees are overdue. The credit cards are already maxed out. 
 
 I’m exhausted. That self-critical voice in my head is telling me there's no way to dig myself out of this hole I've dug myself in. I’m paralyzed with fear. Of course, I guess what I'm really looking for is a quick-fix pill, a fairy godmother. But deep down inside, I know the same way as you do. That's nothing more than just wishful thinking. 
 
 
 #innovation #immigrationinnovation #intelligentcontentmarketing #connectioneconomy