Tamara Kramer

Brand building vs ads in B2B marketing?

Both! Here's why... 👇

In B2B, brand building is often seen as:
1. Slow → not worth the wait
2. Unnecessary → doesn't show results

I will proof you wrong.

Many (probably you included) opt for quick-fix targeted ads. But remember: you're only as good as your last ad.

Stop paying → the party's over.

Building a brand? Tough and time-consuming.

But once built, it stays. No ad can match the trust and loyalty a strong brand brings.

Here's the twist:

Combine, don't choose.

Paid ads + loyal customers → an unbeatable combination

Proportion? Try 60/40, then opt for more brand marketing.

Unable to measure ROAS? Try checking your sales after you have an established brand.

People buy from brands they trust.

It's time for a pivot. Think 'and', not 'or'.

Adopt this strategy and share your results.

P.S. Do you only rely on paid ads?