Olena Bomko

The hard truth about LinkedIn:

- A lot of people with big audiences can post superficial content and get a lot of likes.

- You can have a very big audience, 200+ likes per post, be included in TOP lists but have 0 customers and be totally broke.

- You can’t (and shouldn’t) compete with people who post on LinkedIn about LinkedIn.

- If someone with a big audience (not a celebrity) tells you that they spend 15 min on LinkedIn. They’re lying. Engaging with others takes time. Responding to comments takes time. Creating good content takes a lot of time.

- Hooks work if posts deliver hooks’ promises.

- Tricks and hacks can sell bad products/services. ONCE.

- There are a lot of scammers on LinkedIn. I received love emails (mentioning my LinkedIn profile) and 300+ scam emails. Someone registered me on dating websites and sent “work” proposals from fake LinkedIn accounts.

- A lot of famous people on LinkedIn use pods and buy likes.

- You can’t force everyone in your company to build a personal brand.

- LinkedIn is a rented channel. You can’t control the algorithm and their rules.

I love this platform. But you should know about the other side, too.

I will launch my (honest) LinkedIn Inbound Playbook on Product Hunt. Support me, please ��
A link to get a notification is in the comment.