Kyle Poyar

Whether you're the first or nth marketing hire, showing how marketing makes a real impact isn't easy.
 
 Here's a simple framework to show the impact of 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 while reporting up to your founders or leadership - 
 
 Report outcomes (or impact) that the marketing activities drive and 𝘯𝘰𝘵 the activities.
 
 While it may seem evident, it is easy to get lost in the trap of reporting the activities you have going on.
 
 🧮 Reporting framework - 
 
 1️⃣ Result or outcome the marketing activity drove (e.g. website traffic)
 2️⃣ The “why” behind this outcome (e.g. more ads or a webinar or a social media campaign)
 3️⃣ What next (Identify what led to the outcome, and how you can replicate it in the future)
 
 #marketing #startups