Andrea Bosoni

Hmmm. Worth pausing to read this. It's a necessary reminder; humans want to read things written by humans. 
 
 I scoffed to myself that we need to remind ourselves this. But here we are. 
 
 AI certainly has a role in a writer and content marketer's playbook, but never let it become more than a tool. 
 
 I recently came across a marketing agency's deck and a startup's blog. I could detect the ChatGPT-written content instantly in both. 
 
 Can this material ever close a sale, generate a lead, or create trust? I wonder. 
 
 Remember: everyone wants to use AI to create content but no one wants to consume content created by AI.
 
 Time to go back to basics. 
 
 #contentmarketing #writing