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Explain the biggest mistakes your customers/subscribers make, how to fix them, and a case study to back it up.
I have [coached/taught/worked with] [X] of [Target Audience].
And after spending [X] hours examining their [Business / Process / Habits etc], they make 3 big mistakes.
Here's where they go wrong, how to fix it, and how [Customer Name] achieved [Outcome] in [Small Time Frame]: