Need inspiration for your product onboarding? Look at
Miro's approach, it's brilliant.
I come across a number of product onboarding mishaps, especially for those launching a self-serve offering:
š« The product is too confusing w/o sales or success helping out
š« There's too much of a blank slate
š« It's unclear 'what's in it for me' as a user
š« There's no personalization for specific use cases, jobs to be done, or levels of intent
Miro avoids these missteps and has one of my all-time favorite product onboarding experiences. What I'm digging š
1. Onboarding begins on the website.
- Miro has compelling messaging ("take ideas from better to best").
- They build trust with social proof ("based on 5,149+ reviews").
- You start building familiarity with the product through product images across desktop, mobile, and presentation-ready devices.
^All of this gets people inspired and motivated to put in the work.
2. Nudges folks to sign up with a work email, but doesn't require it.
- "We recommend using your work email -- it keeps work and life separate"
- This positions Miro as a business-grade product.
- Why should you care? Business sign-ups are >>> freemail/Gmail sign-ups, but you may not want to entirely shut off the ability to sign up with a freemail domain (especially if you sell to developers).
3. There's no blank slate.
- The app comes pre-populated with recommended Miro boards.
- These templates include templates sourced from the Miroverse community, adding social proof.
- Template recommendations are personalized to different use cases.
4. It's obvious what to do next.
- Miro doesn't have excessive in-product tours or pop-ups.
- It doesn't need them; the whole experience is extremely intuitive without it.
What else did I miss?
---
š Even more impressive than the tactics is Miro's *approach* to evolving user onboarding over time. Go behind-the-scenes with Head of Growth Design
Kate Syuma:
https://lnkd.in/eQM8j99Z
#product #ux #plg #growth