Greg Isenberg

My brain can't compute this. If you walk around Times Square in NYC today, you might see my face.

Growing up in Montreal, New York felt like a different universe. The NY State Border was just 40 minutes away, but it might as well have been a galaxy apart. 

But the internet changed everything. I started building products and sharing my ideas. People call it creating content, I just shared my observations along the way. 

Then a few weeks ago, Attio reached out and asked, “Want your face in Times Square?” It was an instant yes.

I flashed back to when I drove through Times Square in my little Mazda at 17. My neck hurt from craning to see the skyscrapers. It was a world I never imagined being a part of.

When you consistently put yourself out there, good things happen. This is your sign.

It might take time, but ideas spread, opportunities arise, and before you know it, your face is in Times Square.

And sure, I know what you're thinking, it's just a silly billboard. The real milestones are more substantial. They are hitting $5M/year in profit. Hiring a killer CEO. Or acquiring a beautiful business. 

As someone who's been apart of a bunch of VC business that's raised millions (and billions), I know first-hand how vanity milestones don't really matter.

But, I can't help but smile today.

Keep sharing, keep building. 

It works wonders.

:)

--

For those who want to build an internet business, I put together a database of 30+ startup ideas that you can start with no investors, it's free to access https://lnkd.in/dGt8Cch4