Anna Michalak

5 Tips to Creating Content for LinkedIn
 
 That connects powerfully and builds your community - while you sleep! 
 
 Your content is your army. 
 
 It's like having a squadron sent out each day to bring you back attention, awareness and connections. 
 
 It works for you while you sleep, and depending on the platform - can work for you for years. 
 
 With this in mind - here are 5 tips to consider when creating your content moving forward:
 
 1. It's a tool - treat it like one. 
 
 Just like you would work any other system, tool or aspect of your business, remove some of the fear around showing up, sounding silly, or confusion on what to write. Work your content like a lead generation tool - and begin to systemise your input and output. 
 
 2. Make it less about you and all about them. 
 
 How can you help? What are the biggest stumbling blocks your people have? What are their biggest problems? What do they come to you for? Talk to this - always this! 
 
 3. Talk about the stuff you know about.
 
 Talk to your experience - not your hypothesis. You know a lot. Start to unpack your knowledge and experience with bullet points and choose one to break down even more. 
 
 4. Don’t overthink it.
 
 You will suck at the start - and that’s ok. Do more to get better. Your people will love you for it. They will come on the journey. Just aim to get better with each one! 
 
 5. Don’t put it all into one post. 
 
 You can’t put your whole marketing conversation into one post. Break it all down, and start sharing snippets of your world. Tips, lessons, wins, losses, hopes. 
 
 As a service based professional - people buy you - not what you do. Infuse you in your work. Set out to write 3 posts a week to start with, then as you build your muscle you can increase it. I have been writing 3 posts for 5 years and in that time created a global agency that does the same for our clients. 
 
 Curious to know - how are you finding content creation? Comes easily and naturally, or do you struggle coming up with ideas. If you have a question - so does someone else - drop in in the comments below. 
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 ♻ PS - share this post so others can get started.
 
 💻 PPS: Join my next webinar on the 3 C's of Social Media - Wednesday 13th March - 7.00am Sydney Time
 
 ✉ DM for an invite