Maxim Poulsen

Every marketer makes this BIG mistake.

(That costs them a LOT of money 💰)

And you probably make it too:

You think people care.

Care about your copy.
Care about your product.
Care about your features.
Care about your blog articles.
Care about your infographics.
Care about your landing page.
Care about your LinkedIn posts.
Care about your website design.
Care about your value proposition.

Spoiler: You care. They don’t.

These are all tools.

Tools to make them care about:
What’s in it for them.

→ What can they learn?
→ How can they save time?
→ How can they look good?
→ How can they make money?
→ How can their life be made easier?

Stop marketing for yourself.

Start marketing for them.