Samuli Salonen

Here's a template I use to share our job ads on LinkedIn, and they always go viral with this:

✅ Start with what's in it for the person - always include the salary.

✅ Share precisely what the job is about and the typical week of the person

✅ Share the goals of the role

✅ Share the top 3 things you expect from the person

✅ Share why the person shouldn't join your company

It's not that hard. Just be transparent and share the facts. 

Why do they work? 

No one is doing it like that, and you start to get comments about how cool it is that you are transparent and share your salary, etc. --> Leading to very high reach and, eventually, you have some great candidates in the pipeline.