Brands in the USA excite women. Just not often enough. 47% of them had recently a moment that they truly enjoyed. But brands need to try harder, as this number is almost 10% point lower than among men. If you want to find out more about how brands become exciting in the USA, just reach out to Gordon Euchler, Maik Hofmann or eric koivisto. #marketing #brands #customercentricity #excitementpoints
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