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My content got close to 2M impressions this year. 🤯

And I only started taking this seriously in March.

209 posts > 65 generated leads > 15 clients.

2023 FY Revenue: €20-25k

It's not much but it's honest work. 😅

2023 was a year of transition. I quit my full-time job and proved to myself I could do this on my own.

2024 will be a year of consolidation. I still got tons to learn and fine tune along the way.

Bring it on! 🔥

One year ago, I quit my +$250,000/yr job and moved to Brazil.

I went all in as a creator.

You think quitting a high-paying job for the uncertain life is crazy, right? Wrong!.

Here's everything I learned from launching a 6-figure storytelling business in one year.

1.) Beginner's hell is real.

Imagine being able to sleep well at night despite income fluctuations.

If you ignore this advice, you risk falling into financial desperation quickly:

The first 6 months drove of business drove me insane.

Income would come and go.

Nothing was solid and predictable.

But because I savings for one year of expenses...

...I could sleep well at night and make decisions for the long term.

The lesson:

Save one year of expenses before going all in.

This will help you make better decisions with being desperate for money.

2.) How to fix beginner's hell.

The truth about networking:

It's not about who you know, but who knows you.

This insight can transform your reach and open unexpected doors.

I began asking everyone I knew if they need a writer.

Or if they knew someone that needed a writer.

Odds are that one of those people needs or knows someone that needs your service.

Network like it's a full time job.

3.) Don't listen to big accounts.

Things change fast online. What worked last year won't work now.

Don't use mentors who are light years ahead.

Find a mentor who is one step ahead of you.

That's how you breakthrough obstacles.

4.) Become multifaceted.

The difference between a broke creator and a rich one?

The broke ones have one skill: Which is usually content creation.

The rich creators have multiple skills:

-Copy

-Email

-Advertising

-Sales

-Marketing

Etc.

Combine all of these skills and the world is yours

5.) The internet is A LOT bigger than social media.

People with email accounts 3.8 billion.

People on social media 3.4 billion.

Don't limit yourself to one platform.

Repurpose your content and make it work for you.

6. The smart entrepreneur beats the hard working entrepreneur.

Sad but true

The smartest get paid, and usually have the most time.

Don't chase.

You'll end up pushing a rock uphill.

Strategize to put your business in a position where you can push a rock downhill.

7. Everything takes longer than you'd expect.

Behind this successful year of business.

I've spent years failing with blogs, podcasts, and other internet platforms.

What you think will take a year will take four. So be patient.

The best things in life come with time.

8. Don't hire others to write for you.

I paid a copywriter $5,000 to write my first sales page.

The result? 1% conversion rate.

I hired a mentor to teach me how to write sales pages.

The result? 5-7% conversion rates.

P.S.

Learn how to send profitable emails in less than 5 minutes each using my easy email templates (doors close at midnight tonight)

https://lnkd.in/ejgfVMN2

Contrary to the traditional pursuit of higher salaries at all costs, Gen Z and millennials have a strong emphasis on work-life balance, personal development, and meaningful work

In a recent debate with a dear friend from a large corporation, I argued that these Gens are adamant about their priorities

They will not go after larger monetary compensation at the account of their preferences

This isn't speculation. Numerous studies and surveys support this shift in priorities:

1. Research from Deloitte titled “2023 Gen Z and Millennial Survey” says 77% of Gen Zs and 75% of millennials who are currently in remote or hybrid roles would consider looking for a new job if their employer asked them to work on-site full-time

2. The same report shows that the majority of Millennials would give away high pay for improved work-life balance. They look for positions with a purpose and a company that aligns with their values but not necessarily high-paying positions

3. When asked about the factors that most influenced the decision to accept a job offer, 65% voted for personal development vs 21% for salary (source: PWC report Millennials at work reshaping the workplace)

The above is not just a trend!

These are facts that are redefining the workplace in fundamental ways

Companies need to adapt to these changes in the newest workforce generations to report tangible benefits

These include enhanced employee satisfaction, lower turnover, and greater innovation which are essential to survival in the current market dynamics

NB. Image generated by ChatGPT. The post is not 😊

#WorkLifeBalance, #GenZWorkplace, #MillennialMinds, #PersonalDevelopment, #InnovativeWorkplaces, #FutureOfWork,

#CareerGrowth, #CompanyCulture, #EmployeeSatisfaction

Seeking a better life balance? You're not alone. A recent study shows that 55% of millennials are willing to sacrifice 20% of their salary for this crucial harmony. It's time for organizations to step up and prioritize their employees' well-being.

You shouldn't have to choose between work-life balance and a livable wage. By focusing on resource management, aligning skills with roles, fostering a positive work environment, and implementing mental and physical well-being benefits, we can create a harmonious workplace. One might even argue a self-sustaining workplace, as a positive employee experience will attract top talent, keeping businesses running with happy, healthy, talented employees.

💪✨ #WorkLifeBalance #EmployeeWellbeing

Designers have adopted the portfolio for decades. Now, PMs are joining them.

I surveyed 325 PMs and chatted with 15 hiring managers (5 in each geo).

Here's what I learned:

Globally, the numbers are pedestrian:

• 16% of PMs have a portfolio

• 61% know of them, but don't have one

• 23% have never even heard of one!

But - the percentage using them is growing steadily.

The ascent has been accelerated with 3 bumps:

1. The dot com era brought many more people into tech, resulting in some competing with portfolios

2. The great financial crisis led to myriad layoffs, prompting struggling PMs to adopt them

3. The ZIRP era led to a huge expansion of the field, driving former designers and engineers to switch and bring along their portfolios

But this pick up hasn't been global.

It has been geographically specific:

• Adoption in the Americas is a pedestrian 10%

• In Europe and Australia, it's nearly double that

• In Asia and the Middle East, nearly 40% have one

In India, EG, many PM job postings even ask for one!

This got me thinking...

Could a great portfolio help distinguish candidates?

So, I recruited 5 interested mentees in my Slack community to work with me on a portfolio strategy.

I'll be honest: we had lots of fits and starts along the way.

• People not reading the portfolios

• People actually disliking the portfolios

• One mentee giving up on the strategy...

But, ultimately, we've been able to figure it out:

1. A CS major got an APM gig

2. A principal PM finally broke into FAANG

3. An aspiring PM finally secured their first PM role

4. A director of Product finally left a toxic manager

5. A PM laid off for 11 months got a job again

The key?

Building a differentiated portfolio that shows not just what you did, but how you did it.

Of course, the portfolio doesn't do all the work. It's one piece of the puzzle.

But in a world where so few use it, it can be a massive differentiator.

—

Want to learn what makes a great portfolio? Check out the deep dive: https://lnkd.in/eQd32YUA

Get ready to unravel the strategies that harness the power of Artificial Intelligence to elevate your content game. Discover how the Associated Press is paving the way with AI guidance for content creators https://bit.ly/44DIw0V

#AI #CreativeContent #ContentCreation

Conventional wisdom suggests Expansion ARR should be around 30% of total New/Growth ARR - is that true today and at what stage of growth?

The answer is it depends - especially on your stage of growth as measured by company revenue...

New Go-to-Market motions (PLG) and pricing models (Usage-Based Pricing) are purpose-built to decrease initial customer acquisition friction which in turn "should" increase expansion ARR as a % of total New/Growth ARR

Based on company size - below are the latest benchmarks on the % of total new growth revenue (ARR) delivered by existing customer expansion:

< $5M = 25% (median)

$5M - $20M = 34% (median)

$20M - $50M = 42% (median)

$50M - $100M = 45% (median)

Total Population = 33% at median (N = 516)

Some very interesting findings include:

🤯 Sales-Led Growth models had a higher % of Expansion than PLG models

- note this did not factor in Usage-Based Pricing as a variable

🔎 ACV was an important factor in the benchmark findings

📏 Measuring "WHEN" new ARR ends and expansion ARR begins is a critical variable in calculating several associated metrics beyond expansion ARR %:

- CAC Ratio

- CAC Payback Period

- Net Dollar Retention (Net Revenue Retention)

🎙 Expansion ARR as a percentage of total new/growth revenue was the topic of the first episode of SaaS Talk which is a great listen for anyone considering how to increase expansion ARR and how to measure its financial impact...including revenue growth efficiency

💻 If you want to see how Expansion ARR % is impact by company variables similar to yours - saasbenchmarks (with an .ai extension) has the info...

#b2bsaas #benchmarks #metrics

There are too many blogs out there.

Over a billion.

But even with there being one too many blogs…

Is it even worth spending any time on it?

We looked at data from over 1 million websites to answer that question.

Let’s first start with some stats:

A website with a blog has 75.29% more organic search traffic.

A website with a blog has 11.41% more repeat visitors.

A website with a blog generates 48.43% more backlinks.

A website with a blog receives 194.58% more organic social traffic.

A website with a blog has a higher time on site by 39 seconds.

A website with a blog has 292.79% more brand queries.

A website with a blog has a higher conversion rate by 8.16%.

Blogging is time-consuming and competitive.

But it doesn’t mean you still can’t get more traffic and sales by having a blog.

It’s worth the effort.

#2

"Breaking Barriers: Women Entrepreneurs' Challenges and Successes"

Juggling the roles of mother, wife, daughter, community member, and entrepreneur, women face unique challenges when venturing into the business world. Despite these obstacles, many women have overcome societal and cultural barriers to achieve success. They strongly believe in their dreams with courage, clarity, and confidence. Today’s story is dedicated to one such brave woman who turned obstacles into opportunities, chose to ignore the negative noise around her, and started her journey as an entrepreneur, progressed, and co-founded a fashion discovery destination that raised $20 million in funding.

Growing up in a society where women were not allowed to work, she faced tremendous opposition. Despite all the objections, she stayed focused. Turning her #wordsintoaction, she persevered through resistance and proved that women can succeed in male-dominated fields.

#Herstory is just one example of the resilience and strength demonstrated by many like-minded women entrepreneurs around the world. They face a multitude of challenges, including limited access to resources, social and societal expectations that prioritize caregiving over business, and a lack of representation in leadership positions. Yet, many women continue to thrive in these environments, finding creative ways to balance their personal and professional responsibilities and achieve their goals.

The success stories of women entrepreneurs serve as inspiration for aspiring businesswomen everywhere, highlighting the value of determination, innovation, and perseverance in the face of adversity.

As more and more women break through traditional barriers, they pave the way for future generations of women to do the same.

While you reflect upon what’s stopping you from turning your words into action? Watch this video to discover who this amazing business entrepreneur is?

#business #leadership #work #success #entrepreneur #future #community #inspiration #opportunities #innovation #like #fashion #society #creative #businesswomen #bravery #opportunities #boldandbeautiful #strong #positiveattitude #decisionmaker #harmony #worklifebalance #personalbranding #productivity #leadershipdevelopment #leadershipexcellence #businessgrowth #grow #growing #awesomenessredefined #gratitude #thankful #breakthebarriers #largerthanlife #goals #businessgoals #personalgrowth #selfimprovement #mindset #mindsetmatters #thoughtleadership #startups #creativityrocks #rocksolidconfidence #entrepreneurs #funding