Principles LinkedIn Templates

10 years ago I swept floors as a janitor.

5 years ago I wired buildings as an electrician.

Today I get paid to write stories on the internet.

Reality is negotiable.

Why?

Here’s the lesson:

•Every post

•Every email

•And every click, is an opportunity.

A chance to reshape who you are and your future self.

Reality isn't concrete. Reality is clay. Learn to sculpt your future...

How?

Use the power of storytelling to:

•Inspire

•Educate

•Motivate

•And entertain

So whether you're a new writer, a senior marketer, or a CEO let's write the future together.

Transforming your future isn’t just my story - it’s yours too.

Are you ready to share yours?

Run your marketing experiment by DAD

DAD is Differentiate, Attract, Direct.

Mike Michalowicz is a genius at acronyms. We’re going through his Get Different process.

You can get the experiment worksheet for free at:

gogetdifferent (dot) com/#resources

After you know what you are willing to spend, it is time to compare that to your marketing ideas.

Different: How is your product or service different? What will people get if they buy? What makes it stand out? How can you make it something that stands out?

Attract: How can you make it feel safe to make a purchase?

Direct: What one, simple and reasonable sized action should they take?

You can understand these principles by considering the opposite.

If something doesn’t stand out, it feels risky to buy, and the process to buy is hard or confusing - would you?

If an offer was unique, had clear value to you, was safe and easy to buy - would you?

That’s what you are aiming for in your marketing.

Next time, measuring the results.

***

To not miss a post, subscribe to my daily email at amandagustafson (dot) com

DEVELOP A PERSONAL BRANDING MESSAGE

A brand is nothing less than everything everyone thinks of when they see or hear your name. The best brands, like the most interesting people, have a distinct message. Your brand comes from your content/unique value proposition and a process of self-evaluation. It involves finding out what’s really in a name—your name. It calls for you to identify your uniqueness and how you can put that uniqueness to work. It’s not a specific task so much as the cultivation of a mind-set. What do you want people to think when they hear or read your name? What product or service can you best provide? Take your skills, combine them with your passions, and find out where in the market, or within your own company, they can best be applied. Your message is always an offshoot of your mission and your content. (You Can Do It and Happy Thanksgiving 🦃🍁🍽)

Watch this before you start building your personal brand.

One thing I see most of the people doing is sharing general tips in the same format...

That every other personal branding account is sharing... AGAIN AND AGAIN!

Literally every account in their niche.

And ironically...

They talk about "how to stand out as a personal brand"

Umm.. really?

Well...

Sorry to burst your bubble but...

If you and everyone else are doing the same thing, that means nobody stands out.

So, how do you actually stand out if you want to talk about the same topics?

Well...

You change the packaging.

So you move people from point A to point B (same as others), but through a different path than everybody else.

So the message (or the destination in this case) is the same...

But the packaging or the path is different.

And that's exactly what you need to do to create a solid personal brand.

If you can't be best, be different.

Does this makes sense?

So, tell me...

Are you also bored of creators posting the same iIIegal tools and 30 content ideas post and stuff?

Do you now want them to share something different?

Tell me in the comments below.

People spend months understanding personal branding

I’ll teach it to you “as simple” in just 10 seconds

There are 3 components for successful personal branding

1- How you are?

What is your expertise?

Why are you trustworthy?

What are your wins/losses? (your stories)

2- Who is your target audience/ICP?

Do you know their pain points?

Do you know their aspirations and goals?

Are you specific when creating your content?

3- How you can help your clients?

Do you educate them?

Do you share value for free?

How your service can help them?

📢 Personal brand = What readers feel when they see your name.

By just noticing some creators' names you are pretty sure what they are talking about, how you will feel by the end of the post, and how valuable information or stories you will get.

That’s what personal branding is.

❌ Don’t be generic

❌ Don’t copy-paste others

✔️ Network and be closer to your audience

✔️ Pick 1 or 2 creators in your niche and learn from them

P.S. Who is the creator you learn personal branding best from?

LinkedIn is like a theatrical performance.

And every performance needs an audience.

But here's something most people won't teach you.

-They'll tell you to comment to hack the algo.

-They'll tell you to post just to be visible.

-They'll advise you to comment on x amount of influencers a day to get better reach.

All of this to build a bigger audience so the spotlight seems brighter. And that's all great. But they forget to tell you this.

Real audiences are relationships. They're not just a public show.

-Invite them behind the stage curtains.

-Drop them a DM to show you support them too.

-Start conversations with no agenda.

And do it with good intentions.

I'm not telling you this to influence the algo. I'm telling you this to build real connections that help you and help those you do this for.

Because true connections aren't just about being seen.

They're about seeing others too.

Let's cut the BS:

Managing a remote team isn't easy.

But, it can be highly rewarding.

Truth #1: Your team craves structure.

Just because they're remote doesn't mean they don't need guidance.

Set clear expectations, schedules, and goals.

Truth #2: Communication is everything.

Make sure everyone knows what's going on.

Use clear, concise language.

Truth #3: Know your team.

They have families, hobbies, and passions.

Get to know the human behind the screen.

Truth #4: Empower them.

Trust is the foundation of a good remote team.

Empower your team to make decisions that they feel are right.

Truth #5: Be flexible.

Life happens. Don't be unreasonable.

A little trust and flexibility go a long way.

Remote work can be a beautiful thing.

Just remember to communicate, set expectations, and trust.

Seeking a better life balance? You're not alone. A recent study shows that 55% of millennials are willing to sacrifice 20% of their salary for this crucial harmony. It's time for organizations to step up and prioritize their employees' well-being.

You shouldn't have to choose between work-life balance and a livable wage. By focusing on resource management, aligning skills with roles, fostering a positive work environment, and implementing mental and physical well-being benefits, we can create a harmonious workplace. One might even argue a self-sustaining workplace, as a positive employee experience will attract top talent, keeping businesses running with happy, healthy, talented employees.

💪✨ #WorkLifeBalance #EmployeeWellbeing