Lara Acosta

The best personal branding lesson you'll receive today:

(and it's not "Be authentic")

1. Tell your story
2. Focus on the transformation
3. Create a movie in your readers head
4. Narrate it while adding actionable advice
5. Add a related image to add extra context
6. Make your story about your audience, not you
7. Create emotion. Build connection. Influence change

There's nothing more authentic than your unique story.

Stop planning your transformation. Evolve in public.

Share your wins, but also the losses.
Share 'How To's; but also 'How I's'
Share the highs but also the lows.

Authenticity isn't a strategy.
Good storytelling is.

Start telling yours.

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