DEVELOP A PERSONAL BRANDING MESSAGE A brand is nothing less than everything everyone thinks of when they see or hear your name. The best brands, like the most interesting people, have a distinct message. Your brand comes from your content/unique value proposition and a process of self-evaluation. It involves finding out what’s really in a name—your name. It calls for you to identify your uniqueness and how you can put that uniqueness to work. It’s not a specific task so much as the cultivation of a mind-set. What do you want people to think when they hear or read your name? What product or service can you best provide? Take your skills, combine them with your passions, and find out where in the market, or within your own company, they can best be applied. Your message is always an offshoot of your mission and your content. (You Can Do It and Happy Thanksgiving 🦃🍁🍽)
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