Alexandre Helsen

How I format sexy posts without overthinking it:

I use 3 dead simple tricks.

1/ More than 2 commas → bullet points
↳ easier to skim through

2/ Max 8 words per sentence
↳ I keep 95% of my sentences short.

3/ Use full stops. A lot.
↳ Makes the copy stronger.

The one thing I avoid at all times:
Big chunks of text.

PS: Birckenstocks or flip flops?

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