Tamara Kramer

Branding fails scale-ups face

(and how you can avoid them)

Step 5 is when I was hired. Twice.👇

1. They ignore branding in the early stages
2. Nobody recognises them
3. They rebrand internally with juniors
4. They don't like it - they try an agency
5. Doesn't work - they try internally AGAIN
6. Gets complicated and too long
7. They quit 🪦
8. They get frustrated and start again. ♻️

This is fine if you have unlimited resources and time to experiment.

But if you're low on budget (or don't wanna lose your nerves around it many times) consider this:

1. Invest in branding from day 1
↳a.k.a. build a brand strategy

2. Keep in mind who you're selling to
↳don't forget - this is about them

3. Your brand persona and ICP should fit together
↳imagine 2 people going on a date

4. Pitch your business to yourself in 20 seconds
↳if you can't - something is wrong

5. Do you see your brand the same as your customers do?
↳is there a gap?

If you're living the tragedy described above right now, feel free to reach out.

Otherwise, take a free brand quiz in my links.

P.S. How many times have you rebranded already?