🇺🇦 Vlad Oleksiienko

Consistently refining your skillset is key to staying ahead in today's competitive business world. High performers and executives alike know the importance of staying up-to-date on B2B marketing and sales trends. It's another way to gain an edge.
 
 But why is this important? According to a recent study by Edelman, 75% of decision makers and executives found that quality thought leadership content led them to research a product or service they weren't previously considering. Furthermore, 9 out of 10 decision makers and executives said they were more receptive to sales outreach from companies that consistently produce high-quality thought leadership content.
 
 Marketing has the power to give the sales team an edge by creating and distributing top-tier thought leadership content.
 
  #B2Bmarketing #Sales #ThoughtLeadership