Wes Kao

Build in processes that automatically hold your team accountable and everybody will be better off. 
 
 This means that there should be key elements to your client deliverables that are dependent on team members putting in real thought and strategy. Pulling data and analyzing that data. Then presenting those findings. 
 
 A great example of this is a QBR. 
 
 Another example of this could be an onboarding audit. 
 
 A third example could be a creative production roadmap. 
 
 Whatever it is, build a repeatable process to empower your team to do it as easily as possible. Empower them with this so that they can show you what they can REALLY do. 
 
 With this process in place your team will learn new skills while also feeling more empowered. Not to mention that whatever client you are serving will be impressed.
 
 This is the opposite of the sink or swim mentality when it comes to finding your best employees. These processes give employees the guardrails to operate within and the tools to accomplish the job well. 
 
 You will still see your best performers rise to the top but you also eliminate the risk of client priorities falling through the cracks because your process becomes the bare minimum expectation rather than something only high performers produce.