Alexis- M.

How to make sure you get more sign-ups, leads or revenue with your content
 
 From blogs, newsletters, SEO and social posts, you name it.
 
 There are 5 things you have to consider when it comes to creating content.
 
 1) Does it attract the right eyeballs?
 2) Am I using the right topics and tactics?
 3) Does it communicate the right messages?
 4) Is our content “needle-movers” to our customer’s journey?
 5) Can this content achieve my client’s macro and micro goals?
 
 Effective content is not coincidental.
 
 After publishing there’s more work to do:
 
 - Sales Alignment
 - Iteration and Scaling
 - Lead generation tactics
 - Multi-channel promotion
 - Data Analysis and Optimization
 - Engagement and Relationship Building
 
 To make sure your content works for YOUR audience, you need a roadmap that aligns with your audience, platform and product/service positioning.