Justin Welsch

Stop trying to sell your product.

Start solving problems for prospective customers.

Selling gets a bad rap because it's often seen as trying to "convince someone to buy from you."

But that's not how the best do it.

Instead, make your product or service so good at solving a problem that people feel like they've gotta have it.

Here are 7 steps that will help you sell your product or service:

1. Find the big, specific challenges your ideal customers are facing.

2. Design your product or service to solve those very specific challenges.

3. Use content to shine a light on the problem and use resources on your website to move the prospect along in their journey.

4. Inside the resources, highlight other customers just like them who worked with you to solve the same problem.

5. Ask them to fill out a form with a few simple questions to see if they're a fit for your business.

6. Jump on a call, and walk through how you think you could help based on what you know.

7. At the end, simply ask, "Based on what I shared, do you think it would make sense to work with one another?"

You’ll know you're doing it right when people start answering:

"Yes. How can I get started?"

Remember — you're not selling.

You're helping.

�� If you want to sell (without being salesy).