Eva Dobrzanska

Even if you’re a pre-traction pre-revenue startup, there are still key metrics that investors find worth tracking to gauge potential for future success. Here are a few: 👩🦰 Customer Discovery Metrics: Measure the effectiveness of your customer discovery efforts: - number of customer interviews conducted, - insights gathered, and - iterations made based on feedback: e.g., how popular are new features you developed after the feedback? 📦 Product Development Metrics: Track progress in product development, including milestones achieved, features built, and product iterations made based on user feedback. 🎯 Market Validation Metrics: Assess the market validation through metrics like: - the number of early adopters or beta users, - their feedback, and - engagement with the product. 📚 Engagement Metrics: Even at pre-revenue, you should track user engagement metrics such as active users, time spent on the product, and frequency of use to understand how users are interacting with the product. 🤝 Conversion Metrics: Measure conversion metrics related to user actions such as signing up for a beta, requesting more information, or providing contact details, to gauge interest and intent. 💰 Cost Metrics: Keep an eye on costs and burn rate to ensure efficient use of resources and to understand how long the runway is before additional funding is needed. 👩👩👧 Team Metrics: Track the growth and effectiveness of the team, including key hires made, team dynamics, and skill development. #capitalraising #startupfunding #preseed #startupinsights