LinkedIn is changing. (heads up, everyone)
If you're experiencing low reach lately, read on...
What I'm about to share applies to all users of this platform. Hopefully, this post will help you revisit your content strategy + plan for the future.
1. Heavy focus on Premium users (payers)
If you're not on LinkedIn Premium yet, you'll be missing some features moving forward. Most important:
- the ability to send MORE personalized connects
- including your call-to-action link in the main feed
(these are both super important)
2. Layoffs at LinkedIn
Whenever a platform "loses" a lot of people, to me, it signals one thing → cost-cutting.
(this means even more focus on Premium)
I wouldn't be surprised if we see a "Boost post" paid feature for users (not businesses) soon.
3. Organic reach keeps dropping
There's been a significant drop in reach in September / October vs. 6 months ago (let alone 1 year).
My advice: just learn to accept that everyone here is at the mercy of the algorithm. No one gets special treatment. The only ones who should get it?
Your followers. Your community.
Treat your comments as a "funnel". Make your audience feel "seen". Then, treat DMs as the furthest part of that funnel. This is where the magic is.
Relationships first. Numbers second.
Bonus tip: Optimize your profile for 1 specific action
Need more bookings? Make everything on your profile point to "book a meeting".
4. Good news for "smaller" accounts
If you have less than 10k followers, chances are you still have "viral potential" on LinkedIn. Richard van der Blom's latest algo study also shows that:
- most "under 10k accounts" still get good reach
- most "above 10k accounts" have lowered reach
(small accounts is where the magic is)
For anyone else reading this, go and support some new "small" creators (under 10k followers).
They're the future stars here!
5. Stop complaining → start experimenting
LinkedIn will keep updating. We'll keep adapting.
- Try out some new post formats for you
- Try writing longer-form content (I did today)
- Try posting a video (if you've never done one)
Also, don't underestimate the power of live events - LinkedIn Audio events are my recommendation.
(keep building YOUR community)
Summary:
Most will continue to complain. They won't adapt.
My advice to you is: "enjoy the journey".
The algorithm doesn't care.
Simple 5-step strategy moving forward:
1. Get LinkedIn Premium to enjoy all its features
2. Focus on comments + DMs more than ever
3. Optimize your profile for 1 specific action
4. Support smaller creators (under 10k)
5. Keep experimenting with formats
Happy LinkedIn-ing, friends!
Hope this helps. ��
Disclaimer:
All of the above is based completely on my own understanding of this platform, after building a following of 130,000 followers and spending 14 years in marketing. I've seen platforms evolve time and time again. Trends will be trends :) Time to adapt.
P.S. Repost this info with your network
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