Anthony Pierri 🎸

Nailing an important re-brand is very difficult, but the results can be transformative!

Sometimes, words and phrases will become loaded down with negative connotations. 

An effective strategy to imbuing them with new life is to adopt new phrases for the same ideas. 

For example, employees who traditionally were reprimanded for "slacking off" are now able to engage in an empowering act of "quiet quitting." 

Here's some successful examples of rebrands that significantly changed the perception of key concepts in B2B!

#b2b #startups