18 books that have helped me become a better copywriter:
�� Basics
• Hey, Whipple, Squeeze This by Luke Sullivan
• The Adweek Copywriting Handbook by Joseph Sugarman
• The Ultimate Sales Letter by Dan S. Kennedy
�� Make ads
• The Advertising Concept Book by Pete Berry
• Ogilvy on Advertising by David Ogilvy
�� Build Confidence
• A Self-Help Guide for Copywriters by Dan Nelken
• Show Your Work by Austin Kleon
�� Be more creative
• Alchemy by Rory Sutherland
• Lateral Thinking by Edward de Bono
• Steal Like an Artist by Austin Kleon
✍️ Write better
• The Elements of Style by William Strunk Jr. and E.B. White
• The Copy Book by D&AD
�� Understand your reader
• Contagious by Jonah Berger
• Thinking, Fast and Slow by Daniel Kahneman
• Influence by Robert B. Cialdini
© Grow brands and tell stories
• Made to Stick by Chip Heath and Dan Heath
• Obviously Awesome by April Dunford
• Building a StoryBrand by Donald Miller
P.S. If you're too busy to read them all, I've summarized most of them in my Notion book library. It's available for free to my newsletter subscribers.
Join through the link in my bio, and I’ll send you the link ��
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