Ash Rathod

The advice to be consistent is BS
 
 I’ve been forced to join the gym recently.
 
 Yes, forced! 
 
 My teenage daughter decided she wanted to go, but she needed an adult with her because she’s a year shy of the age she can go on her own. So I committed, as I want to make sure I support her.
 
 Then I got into it. 
 
 Showing up consistently. Being consistent with the exercises I’ve been doing. Then going home and ‘CONSISTENTLY’ eating the wrong foods but it’s OK because I’ve been doing the good stuff to neutralise the bad stuff. 
 
 You know this is wrong. Right?
 
 Yet we all do this with all parts of our life. 
 
 With business. Marketing. Even posting on LinkedIn. 
 
 If you are consistently doing some right things and other things that contradict those actions, then you’re consistently doing the wrong things. 
 
 Consistency, in itself, is not key. What matters is being consistent with the bigger picture. If some of your actions don't align with your goals, no amount of repetition will lead to success. 
 
 
 
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 A story has chapters. Know what that story is. Then write the chapters