Tobias Binau

Some founders call me when everything is failing.
 
 Others get in touch not because they are in trouble, but because they believe they can extract 20% more from themselves and their sales team.
 
 Not by increasing the number of calls, emails, leads, or working hours - but by doing things better.
 
 Increasing the quality of every activity and interaction.
 
 The questions revolve around:
 - Can we increase our win rate?
 - Can we understand our leads better?
 - Can we disqualify bad-fit leads quicker?
 - Can we decrease our sales cycle length?
 - Can we streamline our process and way of working?
 - Can we be better at meetings, calls, emails, decks, materials, tooling?
 - Can we implement off-the-shelf tactics for often-encountered situations?
 
 Some think that the answer is always to do more - more calls, emails, leads, meetings.
 
 Others understand that if we just improve what we've got, we’ll be just fine.
 
 I love to work with the latter (and feel blessed that I do).
 
 And if you're a sales rep, you should aspire to work for the latter too.