Great analysis from David Spitz on the state of the SaaS market today. #SaaS #GTM. Short answer? It’s rough out there. With new ARR harder and harder to come by, efficiency matters now more than ever. Tactics that generated ROI when everyone was buying every platform and solution out there simply will not necessarily perform in today’s lean and mean market. Implication? You better hurry up and find a way to make your product essential, and you better be ready to communicate that fact to your prospects/customers. You can’t spend your way to growth anymore! (Just ask the folks in red on David Spitz’s chart 😬👀🫣)
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