“Email is dead" gets thrown around a lot It's like saying diets don't work or exercise is pointless. They do work, but it's all about the execution doing them right, being consistent, and putting in the effort to see actual results. Sticking to a diet is tough– cravings, temptation, not knowing where to start, low motivation etc Sending out cold emails feels similar – you're just chucking messages into a black hole and getting nothing back. However, in our world, email is thriving Across the board, we’re seeing amazing results – from higher open rates to surges in click-throughs and conversions. It takes a lot of work. It requires a proper strategy, the right tech tools, testing, experiments and a good chunk of your time and resources to get right But what option do we have? Continue us as we are and burn the email channel completley Or Innovate, pivot, optimise, adopt new tech and push/challenge our clients do do/think better Seems like an easy choice to us
Template Hook
"[Topic] is dead" gets said a lot.
It's like saying diets don't work or exercise is pointless.
They do work, but it's all about doing them right, being consistent, and putting in the effort.
[Comparable activity] feels similar – you're just [negative outcome or feeling].
However, [topic] is thriving for us.
We’re seeing amazing results – from [positive outcome 1] to [positive outcome 2].
It takes a lot of work.
You need a proper strategy, the right tools, testing, and time.
But what are the options?
Give up on [topic].
Or
Innovate, optimize, and push for better results.
Seems like an easy choice to us.
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