Emilia Korczynska

What I learned today @DigitalOlympus #DOXonference2024 from top-SEOs like Kevin Indig, Aleyda Solis, and Carrie Rose:
 
 - Content Intelligence tools will only get you to parity. And paity or incremental gain is not enough in 2024 - Skyscraper Technique is sooo 2016. What you need today to outperform cometitors in SEO is original research (=information gain), superior UX, shorter Time-To-Result (=often *lower* wordcount BUT without information loss! + custom graphics to visualize concepts in a bite-sized form),
 
 - Backlinks still matter - and now we know a lot more about *which* matter more than others. To get the most out of your backlinks, you need to get them from trending stories. Monitor spikes in kw trends and jump the wagon by creating a compelling story tapping into the trend and getting the attention.
 
 - There are 3 types of AI overviews, impacting ctr to a different extent. Being featured in AI Overview has a negative impact on clicks, whether the source is provided or not. But *not* being featured in AI overview where it appears has an even worse impact. Try to reverse engineer what the featured pages are doing (e.g. with the help of e.g. https://ziptie.dev/).