Asma Rafat

Dear founders and creators,
 (Kindly decide your goal before creating content
 for your personal brand).
 
 After working with founders in my PERSONAL BRAND journey,
 I've realized this is a much needed post (I've seen many 
 creators making the same mistake).
 
 Decide your goal before posting content on socials.
 If your aim is:
 
 💥 To gain more followers, then post more:
 
 - Educational content.
 - Humorous content.
 
 - Motivational content.
 - Real-life experiences.
 
 💥 To get leads and build authority, then post more:
 
 - "How I" content instead of "How to."
 - Client case studies.
 
 - Client testimonials.
 - Results from clients after using your product/service.
 
 - Actionable tips and tricks for solving X problem in your industry.
 - Personal stories with lessons for your audience.
 
 👉 Kindly, make one thing clear:
 
 If your goal is to gain followers on LinkedIn, 
 
 Then BE BROAD in your content and post content that caters 
 to the masses (Besides that post 2-3 times for 2x your 
 followers growth).
 
 BUT, if your goal is to gain leads and build authority, then BE SPECIFIC, because specificity sells on LinkedIn.
 
 You might experience slower follower growth in the ☝️ case, but you'll get targeted leads for sure, and that's what everybody is here for.
 
 PS - It's my humble request to founders especially: 
 don't mix up these two approaches because
 it'll affect your ultimate goal.
 
 PSS - Have you set your goal for LinkedIn?
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 #creators #founders #contentcreation #personalbrand 
 #socialmedia