Matt Gray

LinkedIn is more powerful than Twitter. In 2022, I generated $150k/month and grew to 176k followers on the platform. Here's how to hack the LinkedIn algorithm: 1. Optimize Your Profile The first and most important thing you need to do to start growing on LinkedIn is cleaning up your profile: • Headshot • Clear Tagline • Banner Image • About Section • Featured Section • Turn on Creator Mode 2. Grow Via Carousels I post 4 Carousels/Week. Here's how they perform: • ~2k+ likes  • ~525k impressions  • ~1,550 followers Here's the process: • Write a Twitter thread (bullet points, concise copy)  • Repurpose using Figma or Canva 3. Perfect Your About Section The "About Section" lets you flex your storytelling muscles. 1. You by the numbers (revenue generated, companies built etc.)  2. Your portfolio of work 3. Your social proof results 4. Leverage Creator Mode This enables you to add 3 featured links. Use them to add a: • Free masterclass (detailed step-by-step guide) • Weekly newsletter (capture high-value audience members) • Your product (10x the value of your free masterclass) 5. Post Consistently On Sunday, batch 1 post for every day of the week. Use your high-performing tweets or threads and convert them. • Show up daily  • Develop your tone • Test new experiments 6. Build a Community of Raving Fans My social strategy is simple. • Engage with comments for 30 minutes every morning  • Turn common questions into new content ideas Engaging early on posts helps: • Reinforce comment engagement  • Attracts true fans 7. Network With Other Creators Networking is huge on LinkedIn. You can leverage more established audiences to grow. Here are some of my favorite creators: • Dan Go • Justin Welsh • Codie A. Sanchez — If you leverage LinkedIn, you will x10 your audience in 2024. Get on a Founder OS strategy call to assemble your plan to scale.  Book your call: https://lnkd.in/ewisEGuu Enjoy this? Share the post with others and follow me Matt Gray for more.