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Explain how you used to approach something vs how you do now.
How I used to {Topic}:
{Bad Approach}
{Bad Approach}
{Bad Approach}
How I do now:
{Good Approach}
{Good Approach}
{Good Approach}
Explain what small actions you need to take, which isn't what people usually think they should do, to make real progress.
You're better off [taking small but meaningful action] over [a long time frame] than [taking big steps without meaningful action].
Explain how to overcome the biggest problems in your industry without wasting time, money, or effort.
[Insert common question for an industry]
Because [external enemy to blame the problem]
Luckily [overcoming problem] is simple, if you know where to start.
And unlike [external enemy], this won’t cost you [big cost]
Instead, use this dead-simple [X-step framework]:
Share how anyone can beat their self-doubt and master a skill or framework without hours of wasted effort.
How to do [thing] [without a bunch of work] - even if [most common objection to being able to do x thing]
Break down the steps to achieving any goal while avoiding the mistakes most people make.
I have [Big Outcome].
But most people have [Negative Outcome 1] & [Negative Outcome 2]
To avoid this trap, here's my [X]-step roadmap on how to [outcome]:
Step 1: [Action Step 1]
To achieve [Step 1]:
• [Sub-Step 1]
• [Sub-Step 2]
• [Sub-Step 3]
Start here, then move onto Step 2.
Step 2: [Action Step 2]
Now you have two options:
• [Option 1]
• [Option 2]
There's no wrong answer, but you must decide.
Step 3: [Action Step 3]
Focus on two core pillars:
1. [Pillar 1]
• [Point 1]
• [Point 2]
• [Point 3]
Once you master this, focus on:
2. [Pillar 2]
• [Point 1]
• [Point 2]
• [Point 3]
Step 4: [Action Step 4]
[Mistake most people make in this Step]
[Easy Solution to this step]
Here are your options:
• [Option 1]
• [Option 2]
• [Option 3]
[Summary Sentence].
Step 5: [Action Step 5]
This final step is how you:
• [Point 1]
• [Point 2]
• [Point 3]
Do [Action] and you can unlock [Outcome].
It's as easy as that.
Cut out the noise and give people the exact steps they need.
If I were starting [Task/Business/Goal] today and wanted to [Outcome], I'd do this:
Step 1: [Step 1]
• [Reason Why 1]
• [Reason Why 2]
• [Reason Why 3]
Step 2: [Step 2]
Most people skip this step entirely.
But this is a huge mistake—[Reason Why This Is A Mistake]
Step 3: [Step 3]
This isn't easy.
But if you can do this, you will get:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]
Don't skip this step.
It took me [X] years to crystallize these steps—hope this helps.