Tamara Kramer

90% of startups (when rebranding) get 1 thing wrong:
 
 (and it’s hurting their business)
 
 They focus on aesthetics alone.
 
 What you should do instead:
 
 - Understand your brand's purpose
 - Research your target audience's needs
 
 Then, build a brand. Build a strategy. Talk like they want to listen.
 
 There’s no secret:
 
 current state → desired image.
 
 That's how you should talk to your customers. 
 
 Don’t overcomplicate it.
 
 Success will follow.
 
 Do you agree?
 
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 I am Tamara Kramer - brand strategist and a coffee lover. If this post resonated with you, repost it - teach your network something new. ♻️