Branding LinkedIn Templates

You have a great product, but still struggling to stand out?

Here's what you have to know about building a brand as a startup.👇

Standing out is crucial, but here's the twist:

you are already different, you just have to show it.

Do you have to be better than your competitor?

Well, yes and no.

You have to be unique.

Before investing countless hours and $$$ into reinventing the wheel, consider this: authenticity > novelty.

Focus on a genuine connection with your audience.

1. Tell them stories about your brand

↳so they can relate to them

2. Be present on socials

↳like if your brand was a person

3. Understand their pains

↳but offer solutions

4. Be on top of their minds

↳when they need to buy

5. Don't sell in your ads

↳but build connections

Differentiation → differentiation with purpose and authenticity.

Remember, it's not just about what sets you apart; it's about what draws people in and keeps them coming back.

P.S. Investing more in brand marketing or in paid ads?

The other side of building in public, nobody says about

I experienced myself for the first time. COPYCAT.

First time smn who reached personally to me and was very open to support each other projects.

Copied Postli functions.

And than said copied it from other product 🤣

And it is ok, it is not changing anything for me.

But it made me thinking.

We copy, and we being copied. That's how we live and learn.

I sometimes got the idea, which I think is mine, but actually saw sometimes ago somewhere. So, my brain copy it without telling me.

Everyone copy from everyone, so this is just like that.

And now with the development being more accessible and cheap, it is just easier to copy.

Tamara Kramer would say, build strong brand that nobody copy it.

Yes, brand is good, but also takes time especially for solo founders.

Regarding the situation, first I got a bit upset, because and only because I know this person. Next I thought, maybe I should not share all.

But I think it does not worth it.

I stay true to myself, building in public is good, no matter what. :

- building in public is better

- growing brands is better

- sharing is better

- getting more feedback

Dont cover up and be afraid that someone steal smth and be in stealth.

You risk never launch 🤣

10 things I've learned by being on LinkedIn as a creator

(I've been writing here only for 5 months):

1. Authenticity is a key - be yourself

2. Networking is much more fun than I thought

3. Knowledge is shared for free (but take it with a pinch of salt)

4. There are people that can help you for each topic, but be genuine

5. DMs is great, but meeting IRL is better (especially if you 're in Vienna ✨)

6. Repeating your content isn't boring, it's building brand awareness

7. Personal posts bring you closer to your audience

8. Formatting is important - but content is a king

9. Repurposing is great - like I did in this post

10. Building a personal brand is a must ✨

Conclusion? LinkedIn is definitely worth it.

Especially if you wanna grow a business OR/AND get to your target audience.

P.S. And you, stranger? What would you add to this list?

P.P.S. Tag your LinkedIn friends that you wouldn't have met if it weren't for LI.

Mine are in the comments.💜

____

I am Tamara Kramer. Follow me for more insights on brand building and meaningful marketing.

Like this? Comment.

Don't like it? Why? Tell me in the comments.

At some point, someone will try to convince you that AI can do personalized outreach at scale.

It’s going to seem tempting,

but you should not believe them.

Because what it CAN do, is kill your brand AT SCALE.

Branding as we know it? DEAD!

Startup founders - jump on this train 👇

Here's what's happening as we speak:

1. brand awareness > targeted ads

2. storytelling > convincing

3. raw video content > CGI

4. realness > perfection

Cut the perfection → seek connection.

Consuming content → connecting & relating

Startups I worked with already know this. If you are a startup founder looking to build a brand, keep reading. This could be you.

Expect relatable brand awareness campaigns to outshine "we're the best" ads.

Why? Because people are reacting to realness. Your brand will have to directly speak to your customers or you're gonna lose them.

Attracting new customers? You're gonna have to be authentic.

Your story? Start from why - not why you started, but why should THEY care.

The future isn’t arriving, it’s already here.

Adapt or be left behind.

P.S. What about you: realness or perfection?

_____

I am Tamara Kramer - the ONLY brand strategist for founders that want to disrupt the industry.

Like this? Share.♻️

Don't like it? Why?

90% of startups (when rebranding) get 1 thing wrong:

(and it’s hurting their business)

They focus on aesthetics alone.

What you should do instead:

- Understand your brand's purpose

- Research your target audience's needs

Then, build a brand. Build a strategy. Talk like they want to listen.

There’s no secret:

current state → desired image.

That's how you should talk to your customers.

Don’t overcomplicate it.

Success will follow.

Do you agree?

—-

I am Tamara Kramer - brand strategist and a coffee lover. If this post resonated with you, repost it - teach your network something new. ♻️

"Brand doesn't matter, customers only care about the product".

As a startup founder you may believe that, but brand IS how your product is perceived.

It's like a steal construction of a beautiful building: no one thinks about it, but the building wouldn't stand without.

(everyone always sees the facade)

Do it poorly, it won't stand.

↳you'll always compete with the price

Do it right, you'll be the first to think of when your customers are ready to buy.

You worked too hard to build your startup, you want to appeal as the ONLY choice to your customer.

You don't want to convince people to buy from you.

You want them to KNOW you. To relate. To buy.

And that? That's what you'll get if you become unignorable.

Are you ready?

_______

I am Tamara Kramer - your go to person for building an unignorable brand that lasts.

"Stand out or go home" - startup proverb.

(mini masterclass on branding incoming)👇

Just like a book cover can attract or deter readers, your branding can make or break the perception of your business.

Investors may not consciously register your branding, but it can subconsciously influence their perception of your startup.

But how you'll wonder?

1. Build with purpose

↳only YOU know why you started - tell your story

2. Know your customers

↳conduct a market research (but really)

3. Set yourself apart in your niche

↳position your business as the ONLY one

4. Communicate with your customers properly

↳when you know who they are - this is easy

5. Plan ahead and measure the success

↳goals that align with strategy are easy to accomplish

BONUS: No.4 doesn't mean it's LinkedIn. Maybe your customers are on twitter or meet somewhere in person. So really - do a market research.

Don't let all your hard work go to waste with poor branding. Invest in a brand that tells a story and screams success.

A strong brand not only attracts customers, but also investors.

Ready to make your brand irresistible?

I'm Tamara Kramer, here to build a brand that stands out. With you, not for you.