Browse LinkedIn templates for Marketing
Tamara Kramer
You have a great product, but still struggling to stand out?
Here's what you have to know about building a brand as a startup.👇
Standing out is crucial, but here's the twist:
you are already different, you just have to show it.
Do you have to be better than your competitor?
Well, yes and no.
You have to be unique.
Before investing countless hours and $$$ into reinventing the wheel, consider this: authenticity > novelty.
Focus on a genuine connection with your audience.
1. Tell them stories about your brand
↳so they can relate to them
2. Be present on socials
↳like if your brand was a person
3. Understand their pains
↳but offer solutions
4. Be on top of their minds
↳when they need to buy
5. Don't sell in your ads
↳but build connections
Differentiation → differentiation with purpose and authenticity.
Remember, it's not just about what sets you apart; it's about what draws people in and keeps them coming back.
P.S. Investing more in brand marketing or in paid ads?
Tamara Kramer
"Love at first site" First impressions that convert 💸
🔥 New (roasting live) Linkedin audio! 🔥
We're here to bring crystal-clear, no-nonsense critiques built on a decade of branding and marketing experience —all in the name of helping you grow. It's done in the spirit of generosity.
We will tackle these topics:
1. How your brand’s vibe hooks visitors the moment they land on your page
2. Storyselling - the power of brand storytelling that steals hearts (and opens wallets)
3. Call to Action or Cry for Help? How to design CTAs that acctually work ✨
4. Building credibility that converts browsers into buyers
5. How does brand awareness bring you revenue
And much more.
Will it get awkward? Likely.
Feel like a personal roast? That’s on you.
Do people get defensive? Sometimes.
But for those brave enough to sit in the hot seat, and those armed with nothing but eagerness and a notebook, the rewards are massive.
Where else can you get a free website and brand check-up?
Who else is giving you sharp, real-time feedback?
How else are you going to level up?
Post your website in the comments and we will roast it LIVE on Wednesday 24th of April - 7PM CET.
If you have questions, feel free to post them in the comments.
Adriaan Myburgh and me will be answering them live! 🔥
____
I am Tamara Kramer - your strategy friend. Share this with your audience, so they can also learn some useful stuff for free. ♻️
Tamara Kramer
10 things I've learned by being on LinkedIn as a creator
(I've been writing here only for 5 months):
1. Authenticity is a key - be yourself
2. Networking is much more fun than I thought
3. Knowledge is shared for free (but take it with a pinch of salt)
4. There are people that can help you for each topic, but be genuine
5. DMs is great, but meeting IRL is better (especially if you 're in Vienna ✨)
6. Repeating your content isn't boring, it's building brand awareness
7. Personal posts bring you closer to your audience
8. Formatting is important - but content is a king
9. Repurposing is great - like I did in this post
10. Building a personal brand is a must ✨
Conclusion? LinkedIn is definitely worth it.
Especially if you wanna grow a business OR/AND get to your target audience.
P.S. And you, stranger? What would you add to this list?
P.P.S. Tag your LinkedIn friends that you wouldn't have met if it weren't for LI.
Mine are in the comments.💜
____
I am Tamara Kramer. Follow me for more insights on brand building and meaningful marketing.
Like this? Comment.
Don't like it? Why? Tell me in the comments.
Tamara Kramer
How does success look to you?
Is it monetary or making and impact? 🌳
For me, it’s the latter.
When I started doing brand strategy, my vision was to build a 1000 brands that matter. I wanted branding to be accessible for everyone.
I want 1000 successful stories to be told.
Now I am on a mission to accomplish that. ✨
Many startup founders have great ideas AND great products.
They want to make impact as well.
But their ideas never see the light of day because of poor branding and marketing.
You can avoid this, I promise you that. I won’t let your idea end up in a dusty corner.
Your story deserves to be told.
If you’re a startup founder that…
- already went through a painful branding or rebranding process
- has a great product, but no clear roadmap for marketing
- doesn’t want to spend tens of thousands on agencies
- wants lean and transparent work (and pricing)
I want you to know that you can build a brand without investing millions and rebranding several times.
You just have to have clear goals and be willing to participate in building a clear strategy around it.
This is not me working for you.
It’s us building it together: an unignorable brand that fits your great idea.
If you are anything like me and want to make an impact, we might be a right fit.
Let’s find out! Book your coffee chat here: https://t.ly/yAPYD
Are you ready to make an impact in your industry?
P.S. I know I always talk about the weather, but I am really amazed how sunny and nice is it here in Vienna!
How about where you live? Also where are you writing from?
___
I am Tamara - brand strategist for fearless founders that want to make an impact in their industry.
Like this? Why?
Don't like it? Why?