Tamara Kramer

You have a great product, but still struggling to stand out?
 
 Here's what you have to know about building a brand as a startup.👇
 
 Standing out is crucial, but here's the twist:
 you are already different, you just have to show it.
 
 Do you have to be better than your competitor?
 
 Well, yes and no. 
 
 You have to be unique.
 
 Before investing countless hours and $$$ into reinventing the wheel, consider this: authenticity > novelty. 
 
 Focus on a genuine connection with your audience.
 
 1. Tell them stories about your brand 
 ↳so they can relate to them
 
 2. Be present on socials
 ↳like if your brand was a person
 
 3. Understand their pains
 ↳but offer solutions
 
 4. Be on top of their minds
 ↳when they need to buy
 
 5. Don't sell in your ads
 ↳but build connections
 
 Differentiation → differentiation with purpose and authenticity. 
 
 Remember, it's not just about what sets you apart; it's about what draws people in and keeps them coming back. 
 
 P.S. Investing more in brand marketing or in paid ads?